Social Media & Events
International Sport Travel Agencies Association
Event Design, Stand Conceptualization & Art Direction, Leaflets, Social Media Content & Management, Audiovisual Creation
Context
Leading Sports Tourism
ISTAA (International Sport Travel Agencies Association) is the global network that brings together the most influential travel agencies in sports travel. With over 90 members across 50 countries, its mission is to raise quality standards in the organisation of travel for top-tier sporting events. Fostering synergies between agencies and providers, ISTAA helps enhance the experience of fans, athletes and administrators traveling to participate in the thrill of live sports.
This is an umbrella association that only admits members after intense scrutiny because membership is a badge of quality, professionalism and reliability for anyone seeking travel to sports events. Competing teams, coaching crews, training support, tournament delegations, event officiators, accredited media, the list goes on. All need travel planning to and from sports events throughout the year.
Outcome
Branding at the Top of the Game
At Singularity, our focus was building a strong and distinctive positioning for ISTAA. Aligning its visual identity and clear narrative with its key role in the industry was the main goal.
Our strategy integrates a multicultural vision and effective communication across all ISTAA members, strengthening its presence across all five continents.
To achieve this, we developed a powerful brand architecture and high-impact materials. These ranged from rom corporate videos to bespoke stands for major global events such as SportAccord. Additionally, we designed strategic content for all of ISTAA’s digital channels and social media, ensuring effective outreach and high-value specialised content.
Our comprehensive approach reinforced ISTAA as the essential focal point for leaders in sports travel, a resource for all – from stadium-bound fans to competing federations.