Who would be sad if your brand ceased to exist? Own it. Own your distinctive shape. Own your deepest motivations. Own your presence. Own everything that makes your brand singular. Let people know what they would be missing.
Crate loads of empathy and a sackful of curiosity are what it takes to develop an attractive, entrenched signature brand position. Curiosity about human behaviour. Curiosity about brand function. Curiosity in what drives you and your company. And understanding.
In Singularity’s strategy department the advertising professionals are also social anthropologists. An inquiring approach to all projects inspires their work on your brand. Own it.
Use the best tools right here at your disposal to reinforce everything that makes this brand indispensable.