Technician or artist? Contrary to wildy held opinion, photo retouching can have an artistic focus. Although functional elements persist, such as brand-guided image transformation there are openings for greater creativity. Processes such as matte painting take you into the imagination of the retoucher.
The photographic retouching of your images should not be based on the latest fashion or a particular skill of the retoucher. It is the specific needs of your identity that drive these artistic choices. There are realities that can be captured and realities that can be manufactured. At Singularity your brand reality is the one we create.
