The myth of UX perfection. The perfect UX is one that seems non-existent. Transparent. Imperceptible. The user as one with the digital experience. Cyber symbiosis. Perfect harmony from the very first visit. As if they’ve surfed your platform a thousand times before. But this is not always best for you or your audience. Our UX teams know when interactivity should be seamless and opaque, and when it should be impactful and noticeable. At Singularity we don’t always pitch perfect.