How the right people help us reach even more people
Crafting an influencer campaign
In a world where everything revolves around social media, likes and followers are its currency, but content creators are the bankers.
No social media campaign is complete without the collaboration of Influencers. These key opinion leaders have the capability to move masses of people. Followers trust their instincts and listen to their recommendations.
The Nit Vienesa new year’s eve concert was due to take place in Barcelona and Girona; we contacted more than 50 influencers to help us spread the word. Mostly leisure and “plans” influencers, they recommend different activities and events that are taking place around their cities.
A trusted influencer is a valued ally in any campaign, especially one where a client hopes to reach a fresh audience;
Singularity provided each Influencer with two tickets for the concert to raffle among their followers. That action was an effective hook that drove followers to Hispania’s own social media pages, where we kept posting regularly.
Through the use of influencers, the marketing reach of the concert was widened substantially. A trusted influencer is a valued ally in any campaign, especially one where a client hopes to reach a fresh audience; those who may not usually use their service or product. In this case, Nit Vienesa secured a fresh injection of enthusiasm and new concert-goers, all from a nimble campaign siphoned through the taste-meter of social media leaders that matter.
