What makes you invest? Follow? Support? Or collect?
By Words Nest
Reward makes us invest. Leads make us follow. Passion makes us support. Dedication makes us collect. And one factor links all of them – connection.
These four attractions do not exist in a vacuum. Investors, followers, supporters, collectors – they can all be enticed on demand. They seek a sense of belonging. To be part of something. To connect.
A few know exactly what it is they seek. But many have no idea before they see it. Until you present it to them.
A few know exactly what it is they seek. But many have no idea before they see it. Until you present it to them. As a conduit you facilitate that connection. Instilling desire.
Tactility, speed, safety, colour. Functionality, shape, reliability, size. Reaffirmation. Comfort. Whatever it is that a product or service delivers, you let them know. Helping them forge that connection. You make it theirs.