Talkin’ bout a revolution

Keep it rolling. Rotation: constant. Friction: absent. A simple logotype with a self-explanatory icon. The development of an element that implies the endless movement of equipment-enabled athletic exertion – this was our primary goal. Focused. Direct. An idea that works across machinery and athletes alike.

Memorable and familiar.

The schematic utilisation of a word that reflects the focus of an athlete’s intensive training.

And the pursuit of their dreams.